Anit Bhandari, K. Rama, N. Seth, Nishant Niranjan, Parag Chitalia, Stig Berg
{"title":"Towards an Efficient Method of Modeling \"Next Best Action\" for Digital Buyer's Journey in B2B","authors":"Anit Bhandari, K. Rama, N. Seth, Nishant Niranjan, Parag Chitalia, Stig Berg","doi":"10.1007/978-3-319-62701-4_4","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":91437,"journal":{"name":"Advances in data mining. Industrial Conference on Data Mining","volume":"9 1","pages":"45-56"},"PeriodicalIF":0.0000,"publicationDate":"2017-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"9","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advances in data mining. Industrial Conference on Data Mining","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-319-62701-4_4","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}