A Customer Segmentation Methodology for Energy Efficiency Products

Abstract

Energy efficiency services and programs are essential in the energy transition, but these are often costly and have low uptake rates. This paper proposes a customer segmentation methodology for energy efficiency solutions, which characterizes customers according to similarities of demographic factors and identifies key customer segments more engaged with offers. This allows for tailoring of energy efficiency solutions. The methodology is applied to datasets from the post-pilot survey results of three energy efficiency demonstrations in Austria, Italy and Sweden as a part of the Horizon 2020 FLEXICIENCY project. The segmentation results show that Environmentalists and Rationalists are the dominant groups with higher usage and satisfaction rates. It furthermore concludes that, based on the Swedish case study, Environmentalists followed by Rationalists have greater achievement of energy savings through energy efficiency services, 4,73% and 4,04% respectively over one year.