Saudi Consumers Attitudes Towards Online Shopping: An Attempt Towards Building Online Shopping Framework in KSA

Abstract

Online shopping in the Arab world countries including Saudi Arabia is still very immature in relation to online shopping in developed and/or western countries. However, online shopping data and available statistics illustrate a very good growing trend in online shopping in KSA. This paper aims to develop a framework to understand and evaluate consumers' attitudes towards online shopping in Saudi Arabia. The paper start by examining the different factors affecting consumer attitudes towards online shopping in related literature, then it examines the literature related to consumers' attitudes towards online shopping in Saudi Arabia. Finally, and based on the results of the literature, it develops a framework to understand and evaluate consumers' attitudes towards online shopping in Saudi Arabia. The paper also provides direction for future research in the field.