Do consumers care about local feedstuffs in local food? Results from a German consumer study

Q1 Agricultural and Biological Sciences

Njas-Wageningen Journal of Life Sciences Pub Date : 2019-04-01 DOI:10.1016/j.njas.2018.12.003

Adriano Profeta, Ulrich Hamm

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引用次数: 18

Abstract

We analyse if the introduction of a label showing a local feed origin is a promising product differentiation marketing strategy for animal products. Until now, animal products sold in Germany have not normally been labelled with any information about the feed origin. A Discrete-Choice experiment (DCE) was applied for pork cutlets and eggs. The German label ‘Regionalfenster’ (‘RF’) was used as the carrier for the local feed origin and different local feed-share levels (75%, 90%, 100%) were considered. The findings show a high market potential for a product differentiation strategy in the local supply chain. Results of a multinomial logit model (one-class-model) showed that there is a clear linear relationship between the percentage of the local feed-share and consumer preference. However, a more detailed latent class analysis revealed that for pork cutlets, 70% of the consumers would be satisfied with a local feed share below 100%, whereas for eggs, this holds true for only 37% of consumers.

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消费者关心本地食品中的本地饲料吗?这是一项德国消费者研究的结果

我们分析是否引入一个标签显示当地饲料来源是一个有前途的产品差异化营销策略的动物产品。到目前为止，在德国销售的动物产品通常没有标明任何有关饲料来源的信息。采用离散选择试验(DCE)对猪排和鸡蛋进行了筛选。使用德国标签“Regionalfenster”(RF)作为当地饲料来源的载体，并考虑了不同的当地饲料份额水平(75%，90%，100%)。研究结果表明，在本地供应链中，产品差异化战略具有很高的市场潜力。多项logit模型(一类模型)的结果表明，本地饲料分享百分比与消费者偏好之间存在明显的线性关系。然而，一项更详细的潜在类别分析显示，对于猪排，70%的消费者会对低于100%的本地饲料份额感到满意，而对于鸡蛋，只有37%的消费者会这样做。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Njas-Wageningen Journal of Life Sciences 农林科学-农业综合

自引率

0.00%

发文量

审稿时长

>36 weeks

期刊介绍： The NJAS - Wageningen Journal of Life Sciences, published since 1952, is the quarterly journal of the Royal Netherlands Society for Agricultural Sciences. NJAS aspires to be the main scientific platform for interdisciplinary and transdisciplinary research on complex and persistent problems in agricultural production, food and nutrition security and natural resource management. The societal and technical challenges in these domains require research integrating scientific disciplines and finding novel combinations of methodologies and conceptual frameworks. Moreover, the composite nature of these problems and challenges fits transdisciplinary research approaches embedded in constructive interactions with policy and practice and crossing the boundaries between science and society. Engaging with societal debate and creating decision space is an important task of research about the diverse impacts of novel agri-food technologies or policies. The international nature of food and nutrition security (e.g. global value chains, standardisation, trade), environmental problems (e.g. climate change or competing claims on natural resources), and risks related to agriculture (e.g. the spread of plant and animal diseases) challenges researchers to focus not only on lower levels of aggregation, but certainly to use interdisciplinary research to unravel linkages between scales or to analyse dynamics at higher levels of aggregation. NJAS recognises that the widely acknowledged need for interdisciplinary and transdisciplinary research, also increasingly expressed by policy makers and practitioners, needs a platform for creative researchers and out-of-the-box thinking in the domains of agriculture, food and environment. The journal aims to offer space for grounded, critical, and open discussions that advance the development and application of interdisciplinary and transdisciplinary research methodologies in the agricultural and life sciences.