Subnational Governance Model from the Integration of Online Media and Social Networks

Abstract

This chapter presents a subnational model of governance in the city of Medellin, Colombia, based on the integration of information generated by citizens in an online news center, that may lead to the basis for government action through a collective and participatory approach to problem-solving. For this purpose, the online news center was chosen based on their interactivity characteristics. A population of 388 news items were selected resulting in a representative sample of 180 news items, chosen according to the highest scores obtained on the expansion/depth characteristics and serialization A joint analysis of news and comments identified the problems that citizens consider as priority for solutions to finally provide a governance model based on the results obtained.