Media Representations of Academia: Mapping and Typologizing News Coverage of All Swiss Higher Education Institutions

IF 1.9 3区文学 Q2 COMMUNICATION

International Journal of Communication Pub Date : 2021-07-29 DOI:10.5167/UZH-207345

Silke Fürst, D. Vogler, Mike S. Schäfer, Isabel Sörensen

{"title":"Media Representations of Academia: Mapping and Typologizing News Coverage of All Swiss Higher Education Institutions","authors":"Silke Fürst, D. Vogler, Mike S. Schäfer, Isabel Sörensen","doi":"10.5167/UZH-207345","DOIUrl":null,"url":null,"abstract":"Higher education institutions (HEIs) are pivotal organizations in knowledge societies. A growing need for societal legitimation has led many HEIs to expand their media efforts—as news media are important sources through which both the broader public and stakeholders inform themselves about HEIs. Despite this importance of the news media–HEI nexus, few studies have analyzed it, and the scholarship has considerable gaps. Most studies focus on few news outlets, specific media types, or coverage of a few research universities. Therefore, this study provides a comprehensive picture of coverage of all Swiss HEIs across diverse media. Using data from quantitative content analysis of news articles ( N = 5,732), official statistics, and HEI websites, we conducted a hierarchical cluster analysis to map coverage. We identified 6 types of HEIs that differ from official distinctions of HEIs, are portrayed differently in news media, and exhibit different structural characteristics. Only 2 types receive a high amount of coverage, showing that few large and strongly resourced universities have great advantages in the competition for visibility.","PeriodicalId":51388,"journal":{"name":"International Journal of Communication","volume":"26 1","pages":"21"},"PeriodicalIF":1.9000,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.5167/UZH-207345","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}

引用次数: 3

Abstract

Higher education institutions (HEIs) are pivotal organizations in knowledge societies. A growing need for societal legitimation has led many HEIs to expand their media efforts—as news media are important sources through which both the broader public and stakeholders inform themselves about HEIs. Despite this importance of the news media–HEI nexus, few studies have analyzed it, and the scholarship has considerable gaps. Most studies focus on few news outlets, specific media types, or coverage of a few research universities. Therefore, this study provides a comprehensive picture of coverage of all Swiss HEIs across diverse media. Using data from quantitative content analysis of news articles ( N = 5,732), official statistics, and HEI websites, we conducted a hierarchical cluster analysis to map coverage. We identified 6 types of HEIs that differ from official distinctions of HEIs, are portrayed differently in news media, and exhibit different structural characteristics. Only 2 types receive a high amount of coverage, showing that few large and strongly resourced universities have great advantages in the competition for visibility.

查看原文本刊更多论文

学术界的媒体表现:所有瑞士高等教育机构的新闻报道的映射和类型学

高等教育机构(HEIs)是知识社会的关键组织。由于对社会合法性的需求日益增长，许多高等教育机构扩大了在媒体上的努力，因为新闻媒体是广大公众和利益相关者了解高等教育机构的重要来源。尽管新闻媒体与高等教育的关系如此重要，但很少有研究对其进行分析，学术研究也存在相当大的差距。大多数研究集中在少数新闻媒体、特定媒体类型或对少数研究型大学的报道上。因此，本研究提供了瑞士所有高等教育机构在不同媒体上的全面报道情况。使用来自新闻文章(N = 5,732)、官方统计数据和高等教育网站的定量内容分析数据，我们进行了分层聚类分析以绘制覆盖率。我们确定了6种不同于官方定义的高等院校，在新闻媒体中有不同的描述，并表现出不同的结构特征。只有两种类型获得了较高的覆盖率，这表明在知名度竞争中，规模大、资源强的大学很少有很大的优势。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Communication COMMUNICATION-

CiteScore

2.70

自引率

0.00%

发文量

期刊介绍： The International Journal of Communication is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. The International Journal of Communication is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. We are interested in scholarship that crosses disciplinary lines and speaks to readers from a range of theoretical and methodological perspectives. In other words, the International Journal of Communication will be a forum for scholars when they address the wider audiences of our many sub-fields and specialties, rather than the location for the narrower conversations more appropriately conducted within more specialized journals. USC Annenberg Press USC Annenberg Press is committed to excellence in communication scholarship, journalism, media research, and application. To advance this goal, we edit and publish prominent scholarly publications that are both innovative and influential, and that chart new courses in their respective fields of study. Annenberg Press is among the first to deliver journal content online free of charge, and devoted to the wide dissemination of its content. Annenberg Press continues to offer scholars and readers a forum that meets the highest standards of peer review and engages established and emerging scholars from anywhere in the world.