Dynamic Portfolio Management for New Product Development

IF 1.7 4区管理学 Q3 BUSINESS

Research-Technology Management Pub Date : 2023-04-20 DOI:10.1080/08956308.2023.2183004

R. Cooper, A. F. Sommer

引用次数: 1

Abstract

Overview: Effective portfolio management is vital to maximizing the value of the business’ new product development (NPD) portfolio; it is also one of the weakest facets of NPD. Ongoing evaluation tends to be backward looking and process focused, and business cases are not updated with real time and more reliable data. A dynamic portfolio management approach is one solution, including the use of the Productivity Index (PI). Building in multiple iterations to get updated and robust data improves estimates of financial value and the PI. And since the value of a project depends on many factors, we present a multidimensional Value Based Scorecard that we developed using proven, research-based criteria, that companies can use to select and prioritize NPD projects effectively.

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新产品开发的动态项目组合管理

概述:有效的投资组合管理对于企业新产品开发(NPD)投资组合的价值最大化至关重要;这也是NPD最弱的方面之一。正在进行的评估倾向于向后看和关注过程，并且业务用例没有实时更新和更可靠的数据。动态项目组合管理方法是一种解决方案，包括使用生产力指数(PI)。在多次迭代中构建以获得更新和可靠的数据，从而改进对财务价值和PI的估计。由于一个项目的价值取决于许多因素，我们提出了一个多维的基于价值的记分卡，我们使用经过验证的、基于研究的标准来开发，公司可以使用它来有效地选择和优先考虑NPD项目。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Research-Technology Management 管理科学-工程：工业

CiteScore

3.90

自引率

13.60%

发文量

审稿时长

>12 weeks

期刊介绍： RTM is the leading peer-reviewed journal focused on the practice of innovation. We publish articles that map the cutting edge in R&D management, illustrate how management theory can be applied to real-world challenges, and give R&D managers the tools to promote innovation throughout their organizations. RTM publishes both quantitative and rigorous qualitative work, including case studies, descriptions of new practical models, and paradigms for understanding and fostering innovation. We are interested in a wide range of topics in innovation and technology management, including: • Product development processes and strategy • R&D portfolio management • R&D performance metrics • Management of technical and creative people • Strategy and innovation • Global innovation • Innovation and design, including design thinking • Innovation and organizational culture • Innovation and sustainability across the triple bottom line • New modes of innovation, including business model innovation, corporate entrepreneuring/intrapreneuring, and various forms of open innovation • Intellectual asset management • Innovations of manufacturing, including Industry 4.0 • Security, ethical, and legal challenges associated with emerging technologies and innovation nodes • Emerging trends reshaping R&D and innovation into the future