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Are interaction effects of various media advertising on firm performance super-additive or sub-additive?

Journal of Accounting and Management Information Systems Pub Date : 2021-01-01 DOI:10.24818/jamis.2021.02005
Maqsood Iqbal Qureshi
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各种媒体广告对企业绩效的交互效应是超加性的还是次加性的?
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Journal of Accounting and Management Information Systems
Journal of Accounting and Management Information Systems
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