비교 문화적 관점에서 바라본 기업의 국내와 해외 시장에서의 광고 어필

IF 7.1 2区管理学 Q1 Business, Management and Accounting

International Small Business Journal-Researching Entrepreneurship Pub Date : 2022-05-31 DOI:10.14365/ibj.2022.33.2.2

Y. Choi, Insik Jeong, Hyosung Cho, Jinwan Cho

引用次数: 0

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来源期刊

International Small Business Journal-Researching Entrepreneurship Multiple-

CiteScore

10.80

自引率

8.50%

发文量

期刊介绍： The International Small Business Journal (ISBJ) is a leading peer-reviewed journal renowned for publishing high-quality original research papers on small business and entrepreneurship. It prioritizes research-based studies that contribute to theory development, critical understanding, and policy formulation related to small firms. ISBJ papers encompass theoretical, methodological, and empirical studies from various disciplines and perspectives, aiming for research excellence in the field. The journal provides a critical forum for world-class contributions analyzing entrepreneurship and entrepreneurial behavior. This refereed journal is valuable to academics, policymakers, analysts, government and business officials, small business representative bodies, and support agencies seeking to gain insights into the sector, trade, business institutions, and related matters.