Tourism and conserving intangible cultural heritage: Residents’ perspectives on protecting the nüshu female script

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of China Tourism Research Pub Date : 2022-02-22 DOI:10.1080/19388160.2022.2036663

Wenbin Luo, Yulian Lu, D. Timothy, Xiaolin Zang

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引用次数: 6

Abstract

ABSTRACT Combining intangible cultural heritage (ICH) with tourism is one way of protecting living culture, and community residents have long been the most important stakeholders in these efforts. This paper explores the relationship between residents’ role in heritage conservation and heritage tourism and determines a means of protecting ICH by introducing a Theory of Planned Behavior (TPB) model and data from a survey and field interviews in Jiangyong, China. The results show that inhabitants’ behavioral attitudes, subjective norms and perceptual behavior control for conserving Nüshu (an ancient and unique women’s written language) have a significant impact on intentions to protect this ICH. The external pressure of subjective norms is more important than any other factor. The sustainable development of tourism and the protection of ICH are complementary, and community involvement is critical for sustaining ICH and developing heritage tourism. Finally, the study highlights several managerial implications.

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旅游与非物质文化遗产保护:居民对n蜀女文字保护的看法

将非物质文化遗产(ICH)与旅游相结合是保护活文化的一种方式，社区居民长期以来一直是这些努力中最重要的利益相关者。本文通过引入计划行为理论(TPB)模型，结合调查和实地访谈数据，探讨了居民在遗产保护中的作用与遗产旅游之间的关系，并确定了保护非物质文化遗产的手段。结果表明，居民对保护n书(一种古老而独特的妇女书面语言)的行为态度、主观规范和感知行为控制对保护意向有显著影响。主观规范的外部压力比任何其他因素都重要。旅游业的可持续发展与非物质遗产的保护是相辅相成的，社区参与对于维持非物质遗产和发展遗产旅游至关重要。最后，该研究强调了几点管理意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of China Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

4.00

自引率

10.50%

发文量

期刊介绍： Journal of China Tourism Research (JCTR) is the official journal of the International Association of China Tourism Studies (IACTS) and is now indexed in the Emerging Sources Citation Index (ESCI)! JCTR is a truly international journal that publishes the latest research on tourism (all articles printed in English with Chinese abstracts) that relates to China and the Chinese. It provides a rich forum for exchange of fresh information and ideas among academics and practitioners; fosters and enhances cutting-edge research activities that advance the knowledge of tourism; and discusses the relevance of tourism to Chinese society. The journal encourages interdisciplinary scholarship and commentaries, aims at the highest intellectual level, and only publishes manuscripts that make significant contributions to the subject areas.