Can Hosts “Catch” the Right Price in Airbnb’s Algorithm with the Help of the European Union Legislation?

IF 2.6 3区 经济学 Q1 Business, Management and Accounting
Vesna Lukovic
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引用次数: 0

Abstract

—Digital platforms have an increasingly important role in modern economies. Business models based on internet and data-driven software with declining marginal costs and increasing returns have contributed to the success of Airbnb and similar digital platforms. The ranking of properties and their visibility in search results on Airbnb and other platforms have an important impact on small businesses’ revenues. Most studies about Airbnb have not focused on algorithms determining search results and pricing suggestions from the perspective of a host. This research contributes to answers in this respect. The research finds that a host, accommodation provider and business user of Airbnb’s services, despite new European Union legislation regulating digital markets, cannot “catch” price set by the Airbnb in its dynamic pricing algorithm.
在欧盟立法的帮助下,房东能否在Airbnb的算法中“捕捉”到合适的价格?
——数字平台在现代经济中的作用日益重要。基于互联网和数据驱动软件的商业模式,边际成本不断下降,回报不断增加,为Airbnb和类似数字平台的成功做出了贡献。在Airbnb和其他平台上,酒店的排名及其在搜索结果中的可见度对小企业的收入有重要影响。大多数关于Airbnb的研究都没有关注从房东的角度决定搜索结果和定价建议的算法。这项研究有助于回答这方面的问题。研究发现,尽管欧盟出台了监管数字市场的新法规,但Airbnb服务的房东、住宿提供商和商业用户无法在其动态定价算法中“捕捉”Airbnb设定的价格。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
5.80
自引率
3.80%
发文量
48
审稿时长
15 weeks
期刊介绍: The Journal of Business Economics and Management is a peer-reviewed journal which publishes original research papers. The objective of the journal is to provide insights into business and strategic management issues through the publication of high quality research from around the world. We particularly focus on research undertaken in Western Europe but welcome perspectives from other regions of the world that enhance our knowledge in this area. The journal publishes in the following areas of research: Global Business Transition Issues Economic Growth and Development Economics of Organizations and Industries Finance and Investment Strategic Management Marketing Innovations Public Administration.
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