Plan International's Digital Empowerment Campaign

IF 0.4 Q3 SOCIAL SCIENCES, INTERDISCIPLINARY
Jacqueline Potvin, Laura Cayen
{"title":"Plan International's Digital Empowerment Campaign","authors":"Jacqueline Potvin, Laura Cayen","doi":"10.3167/ghs.2023.160206","DOIUrl":null,"url":null,"abstract":"In this article, we examine how postfeminist Girl Effect discourse is deployed and extended in Plan International's Digital Empowerment for Girls campaign. Based on critical discourse analysis of campaign texts, we outline how the campaign situates digital empowerment as a way of building girls’ capacity to overcome barriers of poverty and gender equality by allowing them to pursue careers, manage their health, and advocate for governmental change. Drawing on the theory of healthism, we argue that the campaign's discourses of economic empowerment are intertwined with, and scaffolded upon, girls’ perceived ability to manage their reproduction. We problematize how these constructions responsibilize girls for solving social and economic problems, even as the campaign acknowledges ongoing systems of oppression.","PeriodicalId":44250,"journal":{"name":"Girlhood Studies-An Interdisciplinary Journal","volume":null,"pages":null},"PeriodicalIF":0.4000,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Girlhood Studies-An Interdisciplinary Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3167/ghs.2023.160206","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"SOCIAL SCIENCES, INTERDISCIPLINARY","Score":null,"Total":0}
引用次数: 0

Abstract

In this article, we examine how postfeminist Girl Effect discourse is deployed and extended in Plan International's Digital Empowerment for Girls campaign. Based on critical discourse analysis of campaign texts, we outline how the campaign situates digital empowerment as a way of building girls’ capacity to overcome barriers of poverty and gender equality by allowing them to pursue careers, manage their health, and advocate for governmental change. Drawing on the theory of healthism, we argue that the campaign's discourses of economic empowerment are intertwined with, and scaffolded upon, girls’ perceived ability to manage their reproduction. We problematize how these constructions responsibilize girls for solving social and economic problems, even as the campaign acknowledges ongoing systems of oppression.
国际计划的数字赋权运动
在本文中,我们研究了后女权主义的“女孩效应”话语是如何在国际计划的“数字赋权女孩”运动中被部署和扩展的。基于对运动文本的批判性话语分析,我们概述了该运动如何将数字赋权作为一种方式,通过允许女孩追求职业、管理健康和倡导政府变革,建立女孩克服贫困和性别平等障碍的能力。根据健康主义理论,我们认为,该运动的经济赋权话语与女孩管理其生殖的感知能力交织在一起,并建立在此基础上。我们质疑这些建筑如何让女孩承担解决社会和经济问题的责任,即使运动承认持续的压迫制度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
Girlhood Studies-An Interdisciplinary Journal
Girlhood Studies-An Interdisciplinary Journal SOCIAL SCIENCES, INTERDISCIPLINARY-
CiteScore
1.10
自引率
12.50%
发文量
20
期刊介绍: Girlhood Studies: An Interdisciplinary Journal is a peer-reviewed journal providing a forum for the critical discussion of girlhood from a variety of disciplinary perspectives, and for the dissemination of current research and reflections on girls'' lives to a broad, cross-disciplinary audience of scholars, researchers, practitioners in the fields of education, social service and health care and policy makers. International and interdisciplinary in scope, it is committed to feminist, anti-discrimination, anti-oppression approaches and solicits manuscripts from a variety of disciplines. The mission of the journal is to bring together contributions from and initiate dialogue among perspectives ranging from medical and legal practice, ethnographic inquiry, philosophical reflection, historical investigations, literary, cultural and media research to curriculum design and policy-making. Topics addressed within the journal include girls and schooling, girls and feminism, girls and sexuality, girlhood in the context of Boyhood Studies, girls and new media and popular culture, representation of girls in different media, histories of girlhood, girls and development.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信