{"title":"How longtime residents use visual media cues to determine evacuation actions before hurricanes","authors":"Cory L. Armstrong, Jue Hou, Nathan A. Towery","doi":"10.1080/1533015X.2021.2022550","DOIUrl":null,"url":null,"abstract":"Abstract This study sought to measure risk perception and behavioral intention in rural and urban communities in Mississippi and Alabama when severe weather strikes. We developed an experiment testing how visual cues and media messages surrounding an impending hurricane could influence an individual's decision-making in the situation. Respondents were selected from six counties on Mississippi and Alabama coastlines and placed into one of three conditions, each of which described a hypothetical “Hurricane Farrah,” which was near landfall nearby. Data were collected on 466 respondents and analysis determined that the live video was least likely to motivate respondents to take evacuation measures.","PeriodicalId":35034,"journal":{"name":"Applied Environmental Education and Communication","volume":"29 4 1","pages":"204 - 217"},"PeriodicalIF":0.0000,"publicationDate":"2022-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Applied Environmental Education and Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/1533015X.2021.2022550","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract This study sought to measure risk perception and behavioral intention in rural and urban communities in Mississippi and Alabama when severe weather strikes. We developed an experiment testing how visual cues and media messages surrounding an impending hurricane could influence an individual's decision-making in the situation. Respondents were selected from six counties on Mississippi and Alabama coastlines and placed into one of three conditions, each of which described a hypothetical “Hurricane Farrah,” which was near landfall nearby. Data were collected on 466 respondents and analysis determined that the live video was least likely to motivate respondents to take evacuation measures.
期刊介绍:
Applied Artificial Intelligence addresses concerns in applied research and applications of artificial intelligence (AI). The journal also acts as a medium for exchanging ideas and thoughts about impacts of AI research. Articles highlight advances in uses of AI systems for solving tasks in management, industry, engineering, administration, and education; evaluations of existing AI systems and tools, emphasizing comparative studies and user experiences; and the economic, social, and cultural impacts of AI. Papers on key applications, highlighting methods, time schedules, person-months needed, and other relevant material are welcome.