A Corporate Social Responsibility Framework for China’s Integrated Rural Tourism Development

IF 0.3 Q3 AREA STUDIES
Yixuan Cheng, Julia Fallon
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引用次数: 0

Abstract

This research aims to develop a CSR framework for China’s IRT development. CSR has been perceived as an innovative way to engage with emerging issues. Tourism enterprises have increasingly contributed to society through CSR. Although the application of CSR in the tourism field has been widely investigated, there is a significant lack of research exploring CSR in China’s tourism development, particularly in rural tourism. IRT connecting multiple stakeholders to integrate tourism development with localities is necessary for current China. The previous experience implies that tourism enterprises can facilitate IRT development through well-designed CSR. Therefore, this study discusses the potential of CSR in promoting China’s IRT development and its implementation by interviewing field experts. The findings demonstrate that enterprises can promote IRT by conducting the proposed CSR. Moreover, the study reveals that successful CSR adoption requires the collaboration of local government and residents. Theoretically, this research develops a CSR framework that suits China’s context and offers theoretical support for CSR practices. The proposed CSR framework offers stakeholders useful suggestions to engage in CSR, promoting IRT development effectively.
中国乡村旅游一体化发展的企业社会责任框架
本研究旨在为中国IRT的发展制定一个企业社会责任框架。企业社会责任被认为是处理新兴问题的一种创新方式。旅游企业越来越多地通过企业社会责任为社会做出贡献。尽管企业社会责任在旅游领域的应用已经得到了广泛的研究,但对中国旅游发展中的企业社会责任,特别是乡村旅游的企业社会责任的研究却非常缺乏。IRT将多方利益相关者联系起来,将旅游发展与地方相结合,是当前中国所需要的。以往的经验表明,旅游企业可以通过设计良好的企业社会责任来促进IRT的发展。因此,本研究通过访谈实地专家来探讨企业社会责任在促进中国IRT发展及其实施方面的潜力。研究结果表明,企业可以通过实施企业社会责任来促进IRT的发展。此外,研究表明,企业社会责任的成功实施需要当地政府和居民的合作。理论上,本研究构建了适合中国国情的企业社会责任框架,为企业社会责任实践提供理论支持。建议的企业社会责任框架为持份者提供了参与企业社会责任的有用建议,有效地促进了IRT的发展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
1.20
自引率
11.10%
发文量
0
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