Entrepreneurial Modes towards Information Technology Applications in Business during Pandemic Covid-19 Based on Indonesia SMEs’ Stories

Robertus In Nugroho Budisantoso, Antonius Sumarwan
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引用次数: 2

Abstract

This paper aims to identify entrepreneurial modes towards information technology applications in business during pandemic Covid-19 based on Indonesia SMEs’ stories. This study uses phenomenological approach in discerning 33 Economics students’ reports on SMEs’ ways in relating to social media platforms in the midst of the pandemic as relatively different business instruments driven by information technology along with their encounters to new opportunities within novel landscape of business. The reports indicate a general pattern of three critical stages linked to entrepreneurial challenges namely in the first stage business distortion, in the middle efficiency calculation, and finally available resources allocation. Using two factors i.e. learning capability of the business actors and the sophistication degree of information technology applications, the ways through which entrepreneurs relate to information technology within pandemic context can be identified into four types of mode namely adoption, adaptation, aversion, and abandon. Most of them are in adoption mode, few are in adaptation and abandon modes, and none in aversion mode.
基于印尼中小企业案例的新冠疫情背景下信息技术应用的创业模式
本文旨在根据印尼中小企业的故事,找出新冠疫情期间信息技术在商业中的应用的创业模式。本研究采用现象学方法,对33名经济学专业学生关于中小企业在疫情期间与社交媒体平台相关的方式的报告进行了分析,这些社交媒体平台是由信息技术驱动的相对不同的商业工具,以及他们在新的商业环境中遇到的新机遇。报告指出了与创业挑战相关的三个关键阶段的一般模式,即第一阶段业务扭曲,中间效率计算和最后可用资源分配。利用商业行为者的学习能力和信息技术应用的复杂程度这两个因素,企业家在大流行病背景下使用信息技术的方式可分为四种模式,即采用、适应、厌恶和放弃。大多数企业处于采用模式,少数企业处于适应和抛弃模式,没有企业处于厌恶模式。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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