The Impact of Services Quality, Location and Word of Mouth to Repurchase Intention through Brand Image at Salon Muslimah Beauty Care Padang

Abstract

This study aims to analyze the impact of services quality, location and word of mouth to repurchase intention through brand image at Salon Muslimah Beauty Care Padang.The population of this study is all consumers who visit Salon Muslimah Beauty Care Padang with a number of samples nearly 150 respondents. The analysis technique used is path analysis. The study result shows that services quality and word of mouth have a significant impact on repurchase intention through brand image at Salon Muslimah Beauty Care Padang, but location variable has no significant impact on interest to re-buy through brand image. Furthermore, the services quality and word of mouth have a significant influence on brand image, then location has no significant impact on brand image at Salon Muslimah Beauty Care Padang.