FILMMAKING, AFFECTIVE COMMUNICATION AND THE CONSTRUCTION OF TOURISM IMAGINARIES: PUTTING THE WOW INTO SUSTAINABLE WHALE WATCHING

IF 0.5 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM

TOURISM CULTURE & COMMUNICATION Pub Date : 2021-01-01 DOI:10.3727/109830421x16296375579651

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引用次数: 1

Abstract

The advent of filmmaking provided a means for affective communication, whereby what was real and what was filmed became conflated, helping to create tourism imaginaries that, in turn, drove tourism. However, increased tourism created negative impacts, especially for charismatic subjects like whales that elicit strong emotional responses of connectedness in viewers. In the whale watching industry, getting too close to whales to satisfy visitor expectations has a major detrimental impact. Here, we test whether the very characteristics of film that have helped create the problem, might be used to fix the problem by re-creating tourism imaginaries and changing visitor expectations. We produced a video about sustainable whale watching using a formula designed specifically to enhance its affective and emotional qualities. Survey respondents were randomly assigned to Test and Control Groups, and shown the video either before or after recording their likelihood of going whale watching in the future. Those in both groups that were “Likely” or “Very Likely” to go whale watching, identified affective qualities of the video nearly identically. Elements of the video associated with affective communication (imagery of whales in their natural environment and authentic reactions of tourists seeing whales) were most liked equally by Test and Control Group subjects. However, significantly less of the Test Group found the imagery of close encounters between whales and humans to be their favorite aspect of the video, while significantly more of them noted that the clarity of the message or the way it was told (editing) were their most liked aspects. In sum, the affective features of filmmaking that influence tourism imaginaries, also offer the potential to thwart the negative effects of tourism by invoking changes in attitudinal and behavioral intentions that should lead to more sustainable tourism practices.

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电影制作、情感传播与旅游想象的建构:为可持续观鲸注入活力

电影制作的出现为情感交流提供了一种手段，通过这种方式，真实的东西和拍摄的东西被混为一谈，有助于创造旅游的想象，反过来又推动了旅游业。然而，旅游业的增长产生了负面影响，尤其是对于像鲸鱼这样有魅力的主题，它会引起观众对联系的强烈情绪反应。在观鲸行业，过于接近鲸鱼以满足游客的期望会产生重大的有害影响。在这里，我们测试了电影的特征是否可以通过重新创造旅游想象和改变游客的期望来解决问题。我们制作了一个关于可持续观鲸的视频，使用了专门设计的公式来提高其情感和情感品质。调查对象被随机分配到测试组和对照组，并在记录他们未来观鲸的可能性之前或之后播放视频。两组“可能”或“非常可能”去看鲸鱼的人对视频情感品质的识别几乎相同。与情感交流相关的视频元素(鲸鱼在自然环境中的图像和游客看到鲸鱼的真实反应)在测试组和对照组的受试者中最受欢迎。然而，测试组中发现鲸鱼和人类近距离接触的图像是他们最喜欢的视频方面，而更多的人注意到信息的清晰度或被告知的方式(编辑)是他们最喜欢的方面。总而言之，电影制作的情感特征影响着人们对旅游的想象，也有可能通过改变态度和行为意图来阻止旅游业的负面影响，从而导致更可持续的旅游实践。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

TOURISM CULTURE & COMMUNICATION HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.20

自引率

16.70%

发文量

期刊介绍： Tourism, Culture & Communication is the longest established international refereed journal that is dedicated to the cultural dimensions of tourism. The editors adopt a purposefully broad scope that welcomes readers and contributors from diverse disciplines and who are receptive in a wide variety of research methods. While potential cultural issues and identities are unlimited, there is a requirement that their consideration should relate to the tourism and hospitality domain. Tourism, Culture & Communication provides readers with multidisciplinary perspectives that consider topics and fields extending beyond national and indigenous cultures as they are traditionally understood and recognized. Coverage may extend to issues such as cultural dimensions of the United Nations’ Sustainable Development Goals (SDGs), gender and tourism, managing tourists with disabilities, sport tourism, or age-specific tourism. Contributions that draw upon the communications literature to explain the tourism phenomenon are also particularly welcome. Beyond the focus on culture and communications, the editors recognize the important interrelationships with economies, society, politics, and the environment. The journal publishes high-quality research and applies a double-blind refereeing process. Tourism, Culture & Communication consists of main articles, major thematic reviews, position papers on theory and practice, and substantive case studies. A reports section covers specific initiatives and projects, “hot topics,” work-in-progress, and critical reviews.