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Big Data-Driven Marketing: How Machine Learning Outperforms Marketers' Gut-Feeling

Social, Cultural, and Behavioral Modeling : 9th International Conference, SBP-BRiMS 2016, Washington, DC, USA, June 28-July 1, 2016, Proceedings. International Conference on Social Computing, Behavioral Modeling and Prediction (9th : 20... Pub Date : 2014-04-01 DOI:10.1007/978-3-319-05579-4_45
P. Sundsøy, Johannes Bjelland, Asif M. Iqbal, A. Pentland, Yves-Alexandre de Montjoye
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大数据驱动营销:机器学习如何胜过营销人员的直觉
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Social, Cultural, and Behavioral Modeling : 9th International Conference, SBP-BRiMS 2016, Washington, DC, USA, June 28-July 1, 2016, Proceedings. International Conference on Social Computing, Behavioral Modeling and Prediction (9th : 20...
Social, Cultural, and Behavioral Modeling : 9th International Conference, SBP-BRiMS 2016, Washington, DC, USA, June 28-July 1, 2016, Proceedings. International Conference on Social Computing, Behavioral Modeling and Prediction (9th : 20...
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