Research on Foreign Tourists’ Perception of Tourism Image of Shaolin Temple on the Basis of Network Text Analysis

Abstract

Tourism destination image of scenic spots has a direct influence on foreign tourists’ consuming choices while visiting China, therefore it is the foundation for effectively improving the tourism destination image as well. This article is based on the original network text of foreigners’ original comments on Shaolin Temple from the biggest travel website in the world – Tripadvisor; and it did the online text analysis with the analyzing tool of ROST CM from the perspective of Grounded Theory in Qualitative Study from the following aspects: word frequency, social semantic meaning, emotions and tourism image perception and puts forward corresponding measures for the improvement of Shaolin Temple’s international tourism image.