The role of personalized services and control: An empirical evaluation of privacy calculus and technology acceptance model in the mobile context

IF 0.5 Q4 COMPUTER SCIENCE, SOFTWARE ENGINEERING

International Journal of Information Security and Privacy Pub Date : 2016-07-02 DOI:10.1080/15536548.2016.1206757

Zhan Liu, Jialu Shan, Y. Pigneur

引用次数: 11

Abstract

ABSTRACT The past few years have witnessed an explosive growth in the use of smartphones. Such widespread use brings with it concerns over the protection of privacy. Building upon existing privacy concern literature, this study has developed a theoretical framework that combines a privacy calculus model with a technology acceptance model (TAM) in the mobile application context. Also examined is the role of personalized services and users’ perceived information control in this domain. Based on a study of 308 participants, the results reveal that perceived enjoyment has replaced perceived ease-of-use as a main predictor of perceived behavioral intentions in a mobile TAM. The findings also show that personalized services and users’ perceived information control have a strong effect on both privacy calculus and mobile TAM.

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个性化服务和控制的作用:移动环境下隐私演算和技术接受模型的实证评估

在过去的几年里，智能手机的使用呈爆炸式增长。如此广泛的使用带来了对隐私保护的担忧。在现有隐私问题文献的基础上，本研究开发了一个理论框架，将移动应用环境下的隐私演算模型与技术接受模型(TAM)相结合。本文还研究了个性化服务和用户感知信息控制在这一领域中的作用。基于一项对308名参与者的研究，结果表明，在移动TAM中，感知乐趣已经取代感知易用性，成为感知行为意图的主要预测因素。研究结果还表明，个性化服务和用户感知的信息控制对隐私计算和移动TAM都有很强的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Information Security and Privacy COMPUTER SCIENCE, SOFTWARE ENGINEERING-

CiteScore

2.50

自引率

0.00%

发文量

期刊介绍： As information technology and the Internet become more and more ubiquitous and pervasive in our daily lives, there is an essential need for a more thorough understanding of information security and privacy issues and concerns. The International Journal of Information Security and Privacy (IJISP) creates and fosters a forum where research in the theory and practice of information security and privacy is advanced. IJISP publishes high quality papers dealing with a wide range of issues, ranging from technical, legal, regulatory, organizational, managerial, cultural, ethical and human aspects of information security and privacy, through a balanced mix of theoretical and empirical research articles, case studies, book reviews, tutorials, and editorials. This journal encourages submission of manuscripts that present research frameworks, methods, methodologies, theory development and validation, case studies, simulation results and analysis, technological architectures, infrastructure issues in design, and implementation and maintenance of secure and privacy preserving initiatives.