Social Media – An Opportunity for Organisations

IF 3 Q2 OPERATIONS RESEARCH & MANAGEMENT SCIENCE

International Journal of Management Science and Engineering Management Pub Date : 2022-10-18 DOI:10.36647/ijsem/09.10.a016

Sarita Sharma

引用次数: 0

Abstract

Social media is used by billions of people around the world and has fast become one of the defining technologies over time. Globally, the total number of social media users is estimated to grow to 3.29 billion users in 2022, which will be 42.3% of the world’s population (eMarketer 2018). Given the massive potential audience available who are spending many hours a day using social media across the various platforms, it is not surprising that marketers have included social media as a marketing channel for their integrated modern marketing campaigns. Online Marketing has created new opportunities for businesses to come in contact with their customers, business partners, and suppliers in unique ways and also to improve their internal operations. Effective use of social media can bring great opportunities for businesses, but will require some thought and planning. The present paper throws light on the opportunities and challenges available to organisations with the use of various media tools and websites.

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社会媒体-组织的机会

全球数十亿人都在使用社交媒体，随着时间的推移，它已经迅速成为一种决定性的技术。在全球范围内，社交媒体用户总数预计将在2022年增长到32.9亿用户，占世界人口的42.3% (eMarketer 2018)。考虑到大量的潜在受众，他们每天花很多时间在各种平台上使用社交媒体，营销人员将社交媒体作为整合现代营销活动的营销渠道也就不足为奇了。网络营销为企业创造了新的机会，以独特的方式与他们的客户、商业伙伴和供应商接触，也改善了他们的内部运作。有效利用社交媒体可以为企业带来巨大的机会，但需要一些思考和规划。本文件阐明了使用各种媒体工具和网站的组织所面临的机遇和挑战。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Management Science and Engineering Management OPERATIONS RESEARCH & MANAGEMENT SCIENCE-

CiteScore

8.50

自引率

33.30%

发文量

期刊介绍： International Journal of Management Science and Engineering Management (IJMSEM) is a peer-reviewed quarterly journal that provides an international forum for researchers and practitioners of management science and engineering management. The journal focuses on identifying problems in the field, and using innovative management theories and new management methods to provide solutions. IJMSEM is committed to providing a platform for researchers and practitioners of management science and engineering management to share experiences and communicate ideas. Articles published in IJMSEM contain fresh information and approaches. They provide key information that will contribute to new scientific inquiries and improve competency, efficiency, and productivity in the field. IJMSEM focuses on the following: 1. identifying Management Science problems in engineering; 2. using management theory and methods to solve above problems innovatively and effectively; 3. developing new management theory and method to the newly emerged management issues in engineering; IJMSEM prefers papers with practical background, clear problem description, understandable physical and mathematical model, physical model with practical significance and theoretical framework, operable algorithm and successful practical applications. IJMSEM also takes into account management papers of original contributions in one or several aspects of these elements.