Pengaruh Kualitas Layanan, Promosi, dan Harga Terhadap Kepuasan Konsumen KFC Di Surakarta

Abstract

This research aims to see the effect of Service Quality, Promotion and Price on KFC Consumer Satisfaction in Surakarta. The sampling method used is purposive sampling with a sample size of 100 people and the method of collecting data is through a questionnaire. Testing the hypothesis using multiple linear regression analysis which then processed the data with SPSS 16 program. This research shows that service quality, promotion and price have a significant impact on customer satisfaction.