{"title":"Synthetic review spamming and defense","authors":"Huan Sun, Alex Morales, Xifeng Yan","doi":"10.1145/2487575.2487688","DOIUrl":null,"url":null,"abstract":"Online reviews have been popularly adopted in many applications. Since they can either promote or harm the reputation of a product or a service, buying and selling fake reviews becomes a profitable business and a big threat. In this paper, we introduce a very simple, but powerful review spamming technique that could fail the existing feature-based detection algorithms easily. It uses one truthful review as a template, and replaces its sentences with those from other reviews in a repository. Fake reviews generated by this mechanism are extremely hard to detect: Both the state-of-the-art computational approaches and human readers acquire an error rate of 35%-48%, just slightly better than a random guess. While it is challenging to detect such fake reviews, we have made solid progress in suppressing them. A novel defense method that leverages the difference of semantic flows between synthetic and truthful reviews is developed, which is able to reduce the detection error rate to approximately 22%, a significant improvement over the performance of existing approaches. Nevertheless, it is still a challenging research task to further decrease the error rate. Synthetic Review Spamming Demo: www.cs.ucsb.edu/~alex_morales/reviewspam/","PeriodicalId":20472,"journal":{"name":"Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining","volume":"268 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2013-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"19","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/2487575.2487688","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 19
Abstract
Online reviews have been popularly adopted in many applications. Since they can either promote or harm the reputation of a product or a service, buying and selling fake reviews becomes a profitable business and a big threat. In this paper, we introduce a very simple, but powerful review spamming technique that could fail the existing feature-based detection algorithms easily. It uses one truthful review as a template, and replaces its sentences with those from other reviews in a repository. Fake reviews generated by this mechanism are extremely hard to detect: Both the state-of-the-art computational approaches and human readers acquire an error rate of 35%-48%, just slightly better than a random guess. While it is challenging to detect such fake reviews, we have made solid progress in suppressing them. A novel defense method that leverages the difference of semantic flows between synthetic and truthful reviews is developed, which is able to reduce the detection error rate to approximately 22%, a significant improvement over the performance of existing approaches. Nevertheless, it is still a challenging research task to further decrease the error rate. Synthetic Review Spamming Demo: www.cs.ucsb.edu/~alex_morales/reviewspam/