Facemask: from pandemic to marketplace iconicity

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2021-04-06 DOI:10.1080/10253866.2021.1909004

Ksenia Silchenko, L. M. Visconti

引用次数: 8

Abstract

ABSTRACT As a result of Covid-19 outbreak, surgical facemasks first emerged as a pandemic icon to then expand into a marketplace icon, with substantial transformations in their meanings, uses, and commercial expressions. This essay contends that facemasks have become a (post-)pandemic marketplace icon by articulating tensions in the socio-cultural, the public media, and the economic sphere. Relying upon secondary-data retrieved from mass media and scientific articles boomed during the pandemic, we propose a theoretically eclectic appraisal of (1) facemasks’ iconisation, (2) the distinct systems raising masks to that iconic status, and (3) the “Marketplace Icons” series more broadly.

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口罩:从流行病到市场标志

由于新冠肺炎疫情的爆发，外科口罩首先作为大流行的标志出现，然后扩展到市场标志，其含义、用途和商业表达都发生了重大变化。这篇文章认为，口罩已经成为(后)大流行的市场标志，通过表达社会文化、公共媒体和经济领域的紧张关系。根据从大众媒体和大流行期间兴起的科学文章中检索到的二手数据，我们提出了一个理论上折衷的评估:(1)口罩的偶像化，(2)将口罩提升到偶像地位的不同系统，以及(3)更广泛的“市场偶像”系列。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.