The Influence of Entrepreneurship Motivation, Online Marketing, and Success of Product Innovation of Micro Small Craft Industries Hand in Padang

Abstract

This study aimed to analyze the Influence of Motivation of Entrepreneurship, Online Marketing and Product Innovation to a Business Success In Small Micro Industries Crafts in Padang. This type of research is descriptive Associative with a population of micro, small craft industry amounted to 174 businesses. Sampling using random sampling techniques. The results of this sampling technique selected 121 attempts. The analysis used is multiple linear regression analysis, using SPSS 16.0 software. The results of the analysis can be concluded that: (1) Motivation entrepreneurship significantly influence business success. (2) Online Marketing significantly influences business success. (3) Product Innovation significantly influences business success