Data Analytics in Small and Medium Enterprises (SME): A Systematic Review and Future Research Directions

Abstract

Data Analytics in small and medium enterprise (SME) is an emerging area of research and practice. Despite of growing importance of SME and increasing research in data analytics, the existing literature lacks an integrated view of the phenomena. To bridge this gap, a systematic literature review of 42 published research studies from peer-reviewed journals from 2010-2021, related to data analytics and SME is performed. After classification, categorisation, and synthesis, four broad themes are addressed namely enabling factors, restraining factors, investing SMEs and performance indicators. Further, research gaps identified thrust research areas and insights for future research directions are presented.