Exploring the Influence of Digital Model Business Innovation Factors on the Courier Service Company's Sustainability Innovation Performance

Abstract

Purpose: The objective of this research was to empirically test several issues, including the effect of dynamic delivery system capability and adaptive product management on the sustainability innovation performance of Indonesian courier service companies. Furthermore, this study attempts to investigate the role of digital maturity level as a moderator that strengthens the relationship between the three variables. Design/methodology/approach: Researchers used survey research as part of a series of quantitative studies to describe the profile or characteristics of the population being studied. Furthermore, this research method can be classified as goal formulation, strategy mapping, strategy operations, action plans, application frameworks, and evaluation and control plans. Meanwhile, data was collected using an online survey research method involving 378 courier service companies spread across Java from 20 June to 5 August 2021. The data was analyzed using the Structural Equation Modeling (SEM) method. Findings: According to the findings of this study, dynamic delivery system capability and adaptive product management have a positive and significant impact on the long-term sustainability of innovation performance. Furthermore, as a moderator, the digital maturity level can strengthen the influence of dynamic delivery system capabilities, adaptive product management, and sustainability innovation performance. Research limitations/implications: This study has several limitations, including the digital model's business innovation factor. Furthermore, the context on the sustainability of innovation performance is only limited in this study. In addition, this study only uses Java as a research location. As a result, the researcher hopes that more research will be conducted in the future. Particularly with the larger digital model business innovation variables or factors and more diverse research locations. Originality/value: This is the first study on the courier service industry in Indonesia in terms of digital innovation and performance. Apart from courier services, this research concept is expected to be implemented in other service industries.