{"title":"Competitive context is everything: Moving from absolute to relative metrics","authors":"T. Keiningham, A. Buoye, Joan Ball","doi":"10.1016/J.GEMREV.2015.07.001","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":100585,"journal":{"name":"Global Economics and Management Review","volume":"43 1","pages":"18-25"},"PeriodicalIF":0.0000,"publicationDate":"2015-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Global Economics and Management Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1016/J.GEMREV.2015.07.001","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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