Intention to Provide Online Reviews: An Expectation-Confirmation Model with Review Involvement

IF 2.4 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE
Sai Vijay Tata, S. Prashar, Sumeet Gupta
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引用次数: 6

Abstract

Online reviews have become a good source of information for shoppers with increase in ecommerce activity. Although research has examined various factors behind customer online review posting behaviour, the role of online reviews in further propagating online reviews has not been given enough attention. In this study, we use the expectation-confirmation theory for examining customer review posting behaviour based on their examination of online reviews from other shoppers. The study reveals a few interesting and counter-intuitive findings that add to research and practice in understanding online review posting behaviour. The study also examines the role of review involvement and its effect on shoppers’ behaviour. The results show that shoppers are more inclined to write reviews when confirmation leads to lower satisfaction. Theoretical and managerial implications based on the findings have also been presented.
提供在线评论的意向:评论参与的期望-确认模型
随着电子商务活动的增加,在线评论已经成为购物者的一个很好的信息来源。尽管研究已经考察了顾客在线评论发布行为背后的各种因素,但在线评论在进一步传播在线评论方面的作用尚未得到足够的重视。在这项研究中,我们使用期望-确认理论来检查客户评论发布行为,基于他们对其他购物者在线评论的检查。这项研究揭示了一些有趣的、反直觉的发现,有助于研究和实践理解在线评论发布行为。该研究还考察了评论介入的作用及其对购物者行为的影响。结果表明,当确认导致满意度较低时,购物者更倾向于写评论。还提出了基于研究结果的理论和管理意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
4.10
自引率
33.30%
发文量
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