PT Telkom’s Competitive Strategy in the Digital Industry in Indonesia

Abstract

The trend of revenue declining in the global telecommunications industry in recent years, has also being experienced by PT Telkom Indonesia. This situation requires PT Telkom to find other revenue engines through digital business. However, the performance of its digital business has not contributed significantly to the company's revenue. The purpose of this research is to identify the factors why PT Telkom's Digital Business Unit, particularly in consumer digital, is not able to compete in the digital industry in Indonesia as well as crafting the right business strategy to be implemented by PT Telkom's Digital Business Unit in order to win the competition in the digital industry in Indonesia. Through qualitative research with a descriptive approach, data collection is done through in-depth documentation and interview technique.