Getting started with TikTok for library marketing

Q3 Social Sciences

Public Services Quarterly Pub Date : 2022-01-02 DOI:10.1080/15228959.2021.2008286

Rob Stephens

引用次数: 4

Abstract

Abstract Many libraries are turning to rapidly-growing social media app TikTok to marketing their services, but joining can be intimidating and a lot of work. Nicholls Library has used the app to promote their services on campus, gaining recognition among students, but not without clear goals and expectations. In this column, the social media chair at Nicholls Library discusses strategies for getting started with TikTok.

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开始使用TikTok进行图书馆营销

许多图书馆正在转向快速发展的社交媒体应用TikTok来营销他们的服务，但加入TikTok可能会令人生畏，而且需要做很多工作。尼科尔斯图书馆利用这款应用在校园推广他们的服务，获得了学生的认可，但并不是没有明确的目标和期望。在本专栏中，尼科尔斯图书馆的社交媒体主席讨论了开始使用TikTok的策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Services Quarterly Social Sciences-Library and Information Sciences

CiteScore

0.90

自引率

0.00%

发文量

期刊介绍： Public Services Quarterly covers a broad spectrum of public service issues in academic libraries, presenting practical strategies for implementing new initiatives and research-based insights into effective practices. The journal publishes research-based and theoretical articles as well as case studies that advance the understanding of public services, including reference and research assistance, information literacy instruction, access and delivery services, and other services to patrons. Articles may examine creative ways to use technology to assist students and faculty. Practice-based articles should be thoroughly grounded in the literature and should situate the work done in one library into the larger context of the situation.