Predicting intention of residential solar installation: The role of ecological lifestyle, consumer innovativeness, perceived benefit, government incentives, and solar product knowledge

IF 4 4区环境科学与生态学 Q2 ENVIRONMENTAL STUDIES

Energy & Environment Pub Date : 2022-05-15 DOI:10.1177/0958305X221100525

Hsien-Long Huang, Li-Keng Cheng

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引用次数: 2

Abstract

In this study, we investigated the relationships between personal traits (sustainable lifestyle and consumer innovativeness), psychological and physical benefits (warm glow and government incentive), attitude toward rooftop photovoltaic (PV) system installation, and intention to install a residential PV system. Furthermore, we examined the moderating effect of solar product knowledge on the relationship between attitude and intention to install a residential PV system. Convenience sampling was performed to collect data in this study. An anonymous questionnaire was distributed to participants in the form of an online survey. To prevent priming effects, the research constructs were not presented in the questionnaire, and the questions were not presented in the order of the research constructs. Each questionnaire item was evaluated using a 7-point Likert scale, and 370 valid surveys were received. Confirmatory factor analysis (CFA) was employed to verify the validity of the constructs. The CFA results confirmed that the measurement scales used in this study were appropriate. The conclusions of this study are as follows. First, ecological lifestyle, consumer innovativeness, government incentive, and warm glow affect attitude toward rooftop PV system installation. Second, this attitude influences the intention of rooftop PV system installation, and consumer knowledge moderates the relationship between attitude and intention toward rooftop PV system installation. This study's findings provide a comprehensive theoretical and empirical basis for understanding the antecedents of attitude toward the installation of residential solar energy systems. Thus, the public sector can use the aforementioned findings as a basis for developing a residential solar energy promotion policy, and relevant public and private companies can use these findings as a basis to create attractive marketing strategies for residential solar energy technology.

查看原文本刊更多论文

住宅太阳能安装意愿预测:生态生活方式、消费者创新、感知效益、政府激励和太阳能产品知识的作用

在本研究中，我们调查了个人特征(可持续生活方式和消费者创新能力)、心理和生理利益(暖光和政府激励)、对安装屋顶光伏系统的态度和安装住宅光伏系统的意愿之间的关系。此外，我们研究了太阳能产品知识对安装住宅光伏系统的态度和意图之间关系的调节作用。本研究采用方便抽样方法收集资料。以在线调查的形式向参与者分发了一份匿名问卷。为防止启动效应，问卷中不呈现研究构念，问题也不按研究构念的顺序呈现。每个问卷项目采用7分李克特量表进行评估，共收到370份有效问卷。采用验证性因子分析(CFA)来验证构念的有效性。CFA结果证实本研究使用的测量量表是合适的。本研究的结论如下:首先，生态生活方式、消费者创新、政府激励和暖光影响人们对屋顶光伏系统安装的态度。第二，这种态度影响屋顶光伏系统安装意愿，消费者知识调节态度与屋顶光伏系统安装意愿之间的关系。本研究结果为了解居民对安装住宅太阳能系统的态度的前因提供了全面的理论和实证基础。因此，公共部门可以利用上述发现作为制定住宅太阳能推广政策的基础，相关的公共和私营公司可以利用这些发现作为基础，为住宅太阳能技术制定有吸引力的营销战略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Energy & Environment ENVIRONMENTAL STUDIES-

CiteScore

7.60

自引率

7.10%

发文量

157

期刊介绍： Energy & Environment is an interdisciplinary journal inviting energy policy analysts, natural scientists and engineers, as well as lawyers and economists to contribute to mutual understanding and learning, believing that better communication between experts will enhance the quality of policy, advance social well-being and help to reduce conflict. The journal encourages dialogue between the social sciences as energy demand and supply are observed and analysed with reference to politics of policy-making and implementation. The rapidly evolving social and environmental impacts of energy supply, transport, production and use at all levels require contribution from many disciplines if policy is to be effective. In particular E & E invite contributions from the study of policy delivery, ultimately more important than policy formation. The geopolitics of energy are also important, as are the impacts of environmental regulations and advancing technologies on national and local politics, and even global energy politics. Energy & Environment is a forum for constructive, professional information sharing, as well as debate across disciplines and professions, including the financial sector. Mathematical articles are outside the scope of Energy & Environment. The broader policy implications of submitted research should be addressed and environmental implications, not just emission quantities, be discussed with reference to scientific assumptions. This applies especially to technical papers based on arguments suggested by other disciplines, funding bodies or directly by policy-makers.