Research of the Volatility of Stock Price of B to C Electronic Commerce Enterprise by Fractal Method

Abstract

The B to C E-commerce Enterprise (B2CEE) has produced extensive and profound influence on the economic structure. To study the structural factors of stock price of B2CEE which will influence the market pricing of them, we have introduced fractal method and made an empirical analysis on the typical case of listed B2CEE. Furthermore, to reveal the true value of B2CEE, it must separate the trend factor and the cyclical factor. Based on the fractal analysis of a typical B2CEE company: AMAZON, our study has provided a new method to separate the trend factor from the cyclical factor and has found that the stock price volatility of B2CEE appears as a trend with cyclical fluctuations.