Strategic Planning and Performance of Women’s Small Sized Business in Rwanda: A Case of Kigali City

Abstract

This research explored the effect of strategic planning practices on performance of women in small and medium enterprises in Kigali City, Rwanda. Specifically, the study determined effect of vision strategy on women entrepreneurs’ performance in small and medium enterprises from Kigali City, to analyze effect of growth strategy on women entrepreneurs’ performance in small and medium enterprises from Kigali City, and to ascertain effect of competitive strategy on women entrepreneurs’ performance in small and medium enterprise from the Kigali City. The researcher used resource-based view theory, institutional theory, and upper echelon theory. A descriptive and analytical design where the mixed approach was adopted. The target population was 478 persons. The sample size was 218 respondents and five key informants. Results to the first objective revealed a positive association between guiding customers and sales (r=0.320