Retail Marketing Industry Comeback Post Pandemic

Abstract

The retail industry has had a topsy-turvy journey in the past decade. Shoppers have developed a fondness for online shopping and two-day shipping, and this has caused a serious downfall to many retail stores already. Add to that, the global pandemic that encapsulated the entire world for a little over a year, and many retail businesses, that were already in trouble, were never able to recover from the devastation.