Selling your ideas: Giving some wattage to those lightbulbs

Harold Scharlatt
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Abstract

When you want your organization to buy into your ideas, there are two important things to consider. The first is scanning your organization's environment to determine such things as how well each idea fits with the organization's goals and what level of support you'll need from key people. The second is collecting a set of tactics you can use to begin communicating and implementing your ideas. Doing these two things will improve your chances of accomplishing your objective—solving a problem or making an improvement for the benefit of everyone.

推销你的创意:给灯泡加点电
当你想让你的组织接受你的想法时,有两件重要的事情要考虑。首先是扫描你所在组织的环境,以确定每个想法与组织目标的契合程度,以及你需要从关键人员那里得到何种程度的支持。第二是收集一套你可以用来开始交流和实施你的想法的策略。做这两件事会提高你实现目标的机会——解决问题或为每个人的利益做出改进。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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