Application of Information Introduced to Dynamic Message Processing and Enjoyment

IF 1.7 4区心理学 Q2 COMMUNICATION

Journal of Media Psychology-Theories Methods and Applications Pub Date : 2018-10-01 DOI:10.1027/1864-1105/a000195

Byungho Park, Rachel L. Bailey

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引用次数: 7

Abstract

In an effort to quantify message complexity in such a way that predictions regarding the moment-to-moment cognitive and emotional processing of viewers would be made, Lang and her colleagues devised the coding system information introduced (or ii). This coding system quantifies the number of structural features that are known to consume cognitive resources and considers it in combination with the number of camera changes (cc) in the video, which supply additional cognitive resources owing to their elicitation of an orienting response. This study further validates ii using psychophysiological responses that index cognitive resource allocation and recognition memory. We also pose two novel hypotheses regarding the confluence of controlled and automatic processing and the effect of cognitive overload on enjoyment of messages. Thirty television advertisements were selected from a pool of 172 (all 20 s in length) based on their ii/cc ratio and ratings for their arousing content. Heart rate change over time showed significant deceleration (indicative of increased cognitive resource allocation) for messages with greater ii/cc ratios. Further, recognition memory worsened as ii/cc increased. It was also found that message complexity increases both automatic and controlled allocations to processing, and that the most complex messages may have created a state of cognitive overload, which was received as enjoyable by the participants in this television context.

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信息引入在动态信息处理和享受中的应用

为了量化信息的复杂性，以预测观众的即时认知和情感处理，Lang和她的同事们设计了编码系统信息引入(或ii)。这个编码系统量化了已知消耗认知资源的结构特征的数量，并将其与视频中镜头变化的数量(cc)结合起来考虑。它们提供了额外的认知资源，因为它们引发了定向反应。本研究利用心理生理反应进一步验证了这一点，该反应反映了认知资源分配和识别记忆。我们还就控制加工和自动加工的融合以及认知超载对信息享受的影响提出了两个新的假设。从172个电视广告(长度均为20秒)中选出30个广告，根据广告的ii/cc比率和煽动性内容的评级。随着时间的推移，心率的变化表现出显著的减速(表明认知资源分配增加)。此外，识别记忆随着ii/cc的增加而恶化。研究还发现，信息复杂性增加了自动和受控的处理分配，而且最复杂的信息可能造成了一种认知超载的状态，而在这种电视环境下，参与者认为这是一种享受。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Media Psychology-Theories Methods and Applications Multiple-

CiteScore

3.20

自引率

11.80%

发文量

期刊介绍： Journal of Media Psychology (JMP) is committed to publishing original, high-quality papers which cover the broad range of media psychological research. This peer-reviewed journal focuses on how human beings select, use, and experience various media as well as how media (use) can affect their cognitions, emotions, and behaviors. Submissions must substantially advance the current state-of the art on a theoretical and/or an empirical level. To name just a few typical fields and domains of inquiry, the Journal of Media Psychology considers manuscripts dealing with research on entertainment, computer-mediated communication (including social media), human-computer interaction, e-learning, computer and video games, virtual environments, or advertising. The journal is also open to research from neighboring disciplines as far as this work ties in with psychological concepts of the uses and effects of the media. Submissions of comparative work, e.g., crossmedia, cross-gender, or cross-cultural, are encouraged. Moreover, submissions including alternative analysis procedures such as the Bayesian approach are welcome. Starting in 2015, the pre-registration of research plans will also be possible. To ensure short turn-around cycles for manuscript review and fast publication, the Journal of Media Psychology relies heavily upon electronic communication and information exchange, starting from electronic submission and continuing throughout the entire review and production process.