Relationship Between Product Development And Marketing Innovation On Performance On Herbal City Community

Yananda Siraphatthada
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Abstract

Herbal city community has central importance in the society, as herbal community providing several benefits to the people. However, the product performance of herbal community product is low and require significant strategies to promote performance. In this direction, the relationship between product development and marketing innovation is key to achieve higher performance. Therefore, objective of this study is to examine the role of marketing innovation and product innovation in Thailand Herbal community product performance. Population of this study is based on the Thailand Herbal community. Data were collected from Thailand Herbal community and analyzed by using the statistical software. Cluster sampling was applied to collect the data and data were collected by using the questionnaire. Results of the study shows that product packaging has positive effect on herbal community product performance. However, product design has no effect on product community product performance. Moreover, product promotion also has positive effect on herbal community product performance. Along with this, product design has positive effect on product development. However, product packaging has no effect on product development. Additionally, product promotion has positive effect on product development and finally, product development has positive effect on herbal community product performance.
产品开发与营销创新对草本城市社区绩效的关系
城市草药社区在社会中具有核心重要性,因为草药社区为人们提供了许多好处。然而,草药社区产品的产品性能较低,需要显著的策略来提升性能。在这个方向上,产品开发和营销创新之间的关系是实现更高绩效的关键。因此,本研究的目的是考察营销创新和产品创新在泰国草药社区产品绩效中的作用。本研究的人群以泰国草药社区为基础。数据采集自泰国草药社区,采用统计软件进行分析。采用整群抽样法收集数据,采用问卷法收集数据。研究结果表明,产品包装对草药社区产品性能有积极的影响。然而,产品设计对产品社区产品性能没有影响。此外,产品推广对草药社区产品绩效也有正向影响。与此同时,产品设计对产品开发也有积极的影响。然而,产品包装对产品开发没有影响。此外,产品推广对产品开发有正向影响,产品开发对草药社区产品绩效有正向影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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