Digital Marketing and Sublimation User Satisfaction, Piura - Perú

Abstract

The objective of this study was to determine the relationship between digital marketing and the satisfaction of sublimation users in the department of Piura - Peru. For this purpose, a basic type of research was improved, with a non-experimental design, with a correlational scope, and cross-sectional. Users of the Piura sublimation service who will be between 18 and 65 years of age will be left as a population. Likewise, the sample was considered based on the statistical calculation, resulting in 384 respondents. The technique applied was the survey, and the research instrument was complemented with two questionnaires based on the Likert scale, whose collected data was processed using the SPSS software. The results that were achieved proved that there is a relationship between the variables studied. Finally, to reach this conclusion, the non-parametric test of Spearman's Rho was obtained with a p-value equal to 0.000 and a level of connections of 0.839. Finally, the conclusions obtained in the investigation indicate that there is a high positive confirmation between the variables digital marketing and satisfaction of sublimation users in the department of Piura, this indicates that digital marketing offers tools and strategies that are useful to increase user satisfaction, and, therefore, have loyal customers, thus showing better results for the organization.