{"title":"The Impact of Message Valence on Climate Change Attitudes: A Longitudinal Experiment","authors":"Emily P. Diamond, Kaitlin Urbanski","doi":"10.1080/17524032.2022.2151486","DOIUrl":null,"url":null,"abstract":"ABSTRACT Media framing plays an important role in shaping attitudes and behaviors toward climate change, but the literature remains split on whether positive or negative frames are more effective. Additionally, few studies have investigated the effects that message exposure may have on audiences long-term. This study used a longitudinal experiment to investigate how repeated exposure to negatively- or positively-valenced news articles about climate change impacts attitudes, behaviors, and policy preferences. Participants read either a positive or negative article each week over the course of four weeks, with a follow-up four weeks after treatment concluded. Exposure to both types of messaging increased climate concern and perceived importance in the short term, but this effect only persisted over time in the negatively-valenced article group. Exposure to positively-valenced articles was associated with short-term increases in self- and societal efficacy around climate change, but this did not persist over time. There were minimal effects on behaviors and policy preferences.","PeriodicalId":54205,"journal":{"name":"Environmental Communication-A Journal of Nature and Culture","volume":null,"pages":null},"PeriodicalIF":3.0000,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Environmental Communication-A Journal of Nature and Culture","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1080/17524032.2022.2151486","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT Media framing plays an important role in shaping attitudes and behaviors toward climate change, but the literature remains split on whether positive or negative frames are more effective. Additionally, few studies have investigated the effects that message exposure may have on audiences long-term. This study used a longitudinal experiment to investigate how repeated exposure to negatively- or positively-valenced news articles about climate change impacts attitudes, behaviors, and policy preferences. Participants read either a positive or negative article each week over the course of four weeks, with a follow-up four weeks after treatment concluded. Exposure to both types of messaging increased climate concern and perceived importance in the short term, but this effect only persisted over time in the negatively-valenced article group. Exposure to positively-valenced articles was associated with short-term increases in self- and societal efficacy around climate change, but this did not persist over time. There were minimal effects on behaviors and policy preferences.
期刊介绍:
Environmental Communication is an international, peer-reviewed forum for multidisciplinary research and analysis assessing the many intersections among communication, media, society, and environmental issues. These include but are not limited to debates over climate change, natural resources, sustainability, conservation, wildlife, ecosystems, water, environmental health, food and agriculture, energy, and emerging technologies. Submissions should contribute to our understanding of scientific controversies, political developments, policy solutions, institutional change, cultural trends, media portrayals, public opinion and participation, and/or professional decisions. Articles often seek to bridge gaps between theory and practice, and are written in a style that is broadly accessible and engaging.