Media sustainability in the pandemic conflicting world: Reflections from diverse perspectives

Abstract

The notion of media sustainability is quite contestable. There is no universal definition. This is perhaps because of diverse political and socio-cultural contexts within which news media operate. One aspect of media sustainability can be assessing it through the quality of content it produces. However, media do require enough resources of time, money, technology, and experienced professionals who are expert in producing quality content as per the public needs and demands. This implies that resources lie at the heart of maintaining media sustainability (Kluempers & Schneider, 2015).