Igniting public engagement with biodiversity conservation: exploring the communication of Predator Free 2050 in Aotearoa New Zealand

IF 1.2 Q3 COMMUNICATION
Juan Liang
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引用次数: 1

Abstract

ABSTRACT This study explored the communication of Predator Free 2050 (PF2050), a biodiversity conservation programme promoted by the New Zealand government. Drawing on semi-structured interviews and an online survey, the study found that the information about PF2050 was made available by diverse contributing agencies but ineffectively disseminated to the public who believed PF2050 provided insufficient or unclear communication. These were experienced as barriers to public engagement with PF2050. A coordinated approach is judged vital to communicate PF2050 to the public. A key to this coordination is effective engagement with Māori as Treaty partners to ensure the success of PF2050. This study provides valuable insights into the features provoking and sustaining public engagement with biodiversity preservation in Aotearoa New Zealand and highlights the need for environmental movements worldwide to improve communication publicity and visibility. It contributes to our understanding of prioritising both inclusiveness and cultural sensitivity if communication strategies are to inspire collaborative actions of the public.
激发公众对生物多样性保护的参与:探索2050年在新西兰奥特罗阿的无捕食者交流
摘要:本研究探讨了由新西兰政府推动的生物多样性保护计划“无捕食者2050”(PF2050)的传播情况。通过半结构化访谈和一项在线调查,该研究发现,有关PF2050的信息由不同的捐助机构提供,但未能有效地传播给公众,他们认为PF2050提供的信息不充分或不明确。这些都被认为是公众参与PF2050的障碍。一个协调的方法被认为是向公众传播PF2050的关键。这种协调的关键是与Māori作为条约伙伴进行有效接触,以确保《2050年行动计划》取得成功。这项研究为激发和维持新西兰奥特罗阿地区公众参与生物多样性保护的特征提供了有价值的见解,并强调了全球环境运动改善沟通、宣传和知名度的必要性。它有助于我们理解,如果传播策略要激发公众的合作行动,就必须优先考虑包容性和文化敏感性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
2.40
自引率
8.30%
发文量
21
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