Identification of tourist's image factors for the tourism large scale projects planning: a case study of Bangnamphung Floating Market, Samut Prakan Province, Thailand

Q3 Business, Management and Accounting

International Journal of Project Organisation and Management Pub Date : 2020-03-26 DOI:10.1504/ijpom.2020.10027939

Adisak Suvittawat, Napaporn Janchai

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引用次数: 0

Abstract

Floating markets are uniquely Thai and tourists from all over the world come for this buzzing shopping experience. This quantitative research project focused on the tourists perceptions of the Bangnamphung floating market just outside of Bangkok, Thailand. The study focused on tourist attractions, tourist activities, products sold at the market, floating market accessibilities, facilities and services as well as the participation of the local community in the floating market. The main purpose for going to the floating market was shopping for reasonable local products while supporting the local economy. The tourist attractions were of secondary nature with a focus on preserving local culture and heritage. Accessibility and parking were the key decisive factors for choosing this particular market. This research has significant implication for tourism development and project management practices. It contributes to enhance discussions about large scale participatory tourism project management in the global context.

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旅游大型项目规划中游客形象因素的识别——以泰国Samut Prakan省Bangnamphung水上市场为例

水上市场是泰国独有的，来自世界各地的游客都来这里购物。这个定量研究项目的重点是游客对泰国曼谷郊外的Bangnamphung水上市场的看法。研究的重点是旅游景点、旅游活动、市场上销售的产品、浮动市场的可达性、设施和服务以及当地社区对浮动市场的参与。去水上市场的主要目的是购买合理的当地产品，同时支持当地经济。旅游景点属于次要性质，重点是保护当地文化和遗产。可达性和停车是选择这个特定市场的关键决定性因素。本研究对旅游开发和项目管理实践具有重要的启示意义。它有助于在全球范围内加强对大规模参与式旅游项目管理的讨论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Project Organisation and Management Business, Management and Accounting-Strategy and Management

CiteScore

1.30

自引率

0.00%

发文量

期刊介绍： The aim of IJPOM is to attract contributions, and especially case studies, from a wide spectrum of academics and practitioners. As managers and business schools are increasingly placing increasing emphasis on strategy implementation issues, a project management approach will undoubtedly become more compelling and thus more acceptable in a wide range of fields. Readership IJPOM''s readership will come from professionals and managers dealing with project management on a daily basis. It also includes academics and researchers from various fields (business administration, economics and social sciences) concerned with the topic as well as policy makers and project planners in the field of business, commerce and industry. Contents IJPOM publishes original, theoretical, conceptual and empirical papers on a wide range of issues about project management. It also includes best practice examples as well as technical reports on the latest project management tools. Topics covered include Pre-project activities Project proposals/initial analysis, conception/design, management models Post-deployment review/documentation Engineering, production, service, construction projects Public sector programmes/campaigns, public/private sector partnerships Consultancy projects, public relations campaigns Mergers/acquisitions, outsourcing, alliances Particular events, humanitarian aid programmes, disasters projects Virtual projects, web-based PM, open-ended projects Communication/collaboration, negotiation skills, risk assessment/management Current/emerging standards, facilities/equipment support, quality assurance/testing Goals/objectives setting, budgeting, time/cost estimating HRM challenges, staffing, organisation change projects Opportunity management, marketing/branding strategies, measurement/metrics Project coordination/scheduling/governance, knowledge management.