APLIKASI MARKETPLACE BERBASIS SISTEM PENDUKUNG KEPUTUSAN UNTUK PEMESANAN DAN PEMASANGAN IKLAN PADA BILLBOARD DI KOTA DENPASAR

I. M. Dedi Pradnya Iswara, I. M. Arsa Suyadnya, Putu Arya Mertasana
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Abstract

Billboards are a great form of outdoor advertising. Billboards containing text or images ofinformation promoting a product are usually taken by the advertising agency. Advertisingcompanies promote curated billboards using individual websites, requiring clients to switchbetween sites to get billboards that meet the criteria. The purpose of marketplace creation is toavoid customers having to switch sites for billboards that meet the criteria. The marketplace isbuilt using Laravel 7 framework with additional features of a business intelligence system tohelp customers get billboards based on their criteria. The decision support system uses aweighted accumulation method that uses multiplication to relate the scoring criteria, where thescore of each criterion will be increased by the weight of the related criteria. The use of adecision support system with a weighted product approach as a support function on a marketsite is the use of a decision support system as a recommendation for the application market.The result of this research is that a web-based marketplace with a decision support system hasbeen successfully built using the Laravel 7 framework and MySQL DBMS. Based on the blackbox tests performed on the app, it performs according to its function and based on theoreticalcomparison testing related to the use of the weight product method, the results of therecommendations on the billboard application are in accordance with manual calculations.
登巴萨市的公告牌上,基于订购和张贴广告的决策系统的市场应用程序
广告牌是一种很好的户外广告形式。广告牌通常是由广告公司拍摄的,广告牌上有宣传产品的文字或图像信息。广告公司利用个人网站推广精心策划的广告牌,要求客户在网站之间切换,以获得符合标准的广告牌。创建市场的目的是为了避免顾客不得不更换符合标准的广告牌。这个市场是用Laravel 7框架构建的,带有商业智能系统的附加功能,可以帮助客户根据他们的标准获得广告牌。决策支持系统使用加权累积法,使用乘法来关联评分标准,其中每个标准的分数将通过相关标准的权重增加。在市场站点上使用带有加权产品方法的决策支持系统作为支持功能是使用决策支持系统作为应用程序市场的建议。这项研究的结果是,使用Laravel 7框架和MySQL DBMS成功构建了一个带有决策支持系统的基于web的市场。基于在app上进行的黑箱测试,按功能执行,基于使用权重乘积法相关的理论对比测试,广告牌应用上的推荐结果与人工计算一致。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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