Midway Advertisement: A Mechanism to Curb Annoyance due to Unwanted Advertisements

Abstract

The current trends in viewers' behavior and attitudes while viewing an advertisement are suggestive of the fact that eventually, every viewer who can become annoyed due to an advertisement will be using advertisement blocking software and/or anti-annoyance software as proposed in this paper. This paper presents an abstract, theoretically framed proposed work to avoid annoyance in viewers caused due to distracting digital advertisements and content, by customizing the response a viewer's device, such as mobile phones/desktops, can give while an advertisement is being displayed. The paper deals with the solutions to the emotional trigger due to advertisements, proposing a special hardware device that extracts information required for the ad-blocking or anti-annoyance applications running on the device, and avoiding annoyance, displeasure, and lack of concentration in individuals by considering various human characteristics, like one's aesthetic sense, physical characteristics, entertainment taste, etc. Our research work also provides theoretical and quantitative analysis, proof of an intelligent and customizable system to prevent disturbance, distraction, anxiety, and other unnecessary emotional imbalances due to repeated online advertisements. The results show the real-world marketing effects on targeted people. The work also discusses to what degree the vexation and impatience levels vary with the ads containing different levels of product class and socioeconomic class. As blocking advertisements has a lot of psychological and financial implications on one's life, our work leaves an outlet for substantive investigation into innovative, high-quality marketing content, marketing strategies, and significant unseen effects on users and leaves a pathway for relaxing effects on the user through the proposed hardware and software, spanning a wide range of subject areas.