Advertisements for Children’s Products in Women’s Magazines: Traits of the Discourse

Q4 Social Sciences

Gender Studies Pub Date : 2018-12-01 DOI:10.2478/genst-2019-0008

Alina Popa

引用次数: 2

Abstract

Abstract Based upon a corpus analysis of the advertisements for children’s products in a 2017 British issue of Glamour, a women’s magazine, the article attempts to identify a pattern of basic cultural ideas and images which advertisers speculate in their attempt to persuade, as symptomatic of cultural values at a given time. Thus, the objectification of human interaction or instilling the urge to compete are but a few.

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女性杂志中的儿童产品广告:话语特征

摘要本文通过对2017年英国一期女性杂志《魅力》儿童产品广告的语料库分析，试图找出广告商在试图说服时所推测的基本文化观念和形象模式，作为特定时代文化价值观的症状。因此，人类互动的客观化或灌输竞争的冲动只是少数。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Gender Studies Social Sciences-Gender Studies

CiteScore

0.30

自引率

0.00%

发文量

157

审稿时长

14 weeks

期刊介绍： Gender Studies is a journal addressing academics and a general readership at the same time and its main goal is to provide a gendered approach to literature, language and society and also to highlight attempts of educationalists and Gender Studies esperts in various parts of the world to institutionalize Gender Studies in the academe. The GS journal publishes high-quality peer-reviewed articles from various Humanities and Social Sciences areas. The GS journal is interdisciplinary—gender proving an excellent analytical category enabling a new perspective on literature, anthropology, social and political studies, cultural studies, linguistics and mass media studies. The GS journal provides state-of-the-art research in all such fields.