Recognizing Purchasing Behavior in the Perspective of Halal: A Proposed Framework

Abstract

This study aims to build a research framework examining the relationship between halal labels, product quality, and price perceptions on consumer purchasing decisions at the Solaria restaurant in PGC East Jakarta. The population in this study were all Solaria PGC consumers who had made purchases within the last three months. The sampling technique uses a non-probability sampling technique. For data analysis will use SEM-PLS version 3.2.