Critical Success Factors that Determine the Entrepreneurial Readiness among the B40 Women in Selangor

Abstract

Low-income (B40) women might become entrepreneurs for a variety of reasons, including motivation, resourcefulness, opportunity recognition, and entrepreneurial skills. The B40 group has been given a boost in their quality of life through a variety of initiatives, including the provision of bank loans, business facilities, and access grants. This study focuses on four factors that relate to women's motivation, resources, opportunity and ability in order to examine the entrepreneurial preparedness among the B40 women who had participated in an entrepreneurial training programme in Malaysia. Thus, this study attempts to examine the challenges faced by women especially in urban areas of B40 to increase their revenue. These studies seek to determine the readiness of low-income women for entrepreneurship, intending to increase household income in sharpening their abilities to survive in urban. By using a simple random sampling technique method, the number of samples is 102 low-income women, who have participated in the entrepreneurial enculturation program were the selected population. Unexpectedly, motivation, resources and entrepreneurial ability were found to be non-significant predictors of entrepreneurial readiness among the B40 women, although entrepreneurial opportunity appeared to be a significant predictor towards entrepreneurial readiness. Although the exclusion of motivation, resources and entrepreneurial ability did not relate towards entrepreneurial readiness, these results should be interpreted with caution. The study sheds light on an under-explored and new context to advance existing knowledge in the field.