E-Satisfaction and E-Loyalty

IF 1.1 Q4 BUSINESS

International Journal of Online Marketing Pub Date : 2016-10-01 DOI:10.4018/978-1-5225-9282-2.ch006

KushwahaGyaneshwar Singh, KaushalMukesh

引用次数: 7

Abstract

The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and service quality on consumer's e-satisfaction and e-loyalty comparatively. It is...

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电子满意度和电子忠诚

本研究的目的是比较探讨网上购物最重要的因素如品牌、价格和服务质量对消费者网上满意度和网上忠诚度的影响。它是……

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Online Marketing BUSINESS-

自引率

18.20%

发文量