{"title":"Public Service Broadcasting and New Media Technology: What the BBC has Done and What it Should Have Done","authors":"P. Goodwin","doi":"10.1080/13183222.1997.11008661","DOIUrl":null,"url":null,"abstract":"AbstractThis article analyses the response of one of the world’s leading public service broadcasters to new media technologies ─ satellite, cable, digital broadcasting and interactive information technologies. It shows how and why the BBC has largely abandoned any serious attempt to exploit these for public purposes. It argues that the BBC’s attempts to exploit them for commercial purposes are both ineffective and threaten even its traditional public service remit. The article suggests that the BBC’s policies on new technology have contributed to a pervasive “common sense” in UK political debate that new technologies cannot be utilized for public service goals. The article takes issue with this “common sense” by demonstrating how generally accepted arguments for the continued validity of public service broadcasting apply equally to public service use of new technology. Finally, the article argues that an expanded notion of public service broadcasting cannot be divorced from a more general challenge to cur...","PeriodicalId":46298,"journal":{"name":"Javnost-The Public","volume":null,"pages":null},"PeriodicalIF":1.7000,"publicationDate":"1997-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Javnost-The Public","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/13183222.1997.11008661","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 8
Abstract
AbstractThis article analyses the response of one of the world’s leading public service broadcasters to new media technologies ─ satellite, cable, digital broadcasting and interactive information technologies. It shows how and why the BBC has largely abandoned any serious attempt to exploit these for public purposes. It argues that the BBC’s attempts to exploit them for commercial purposes are both ineffective and threaten even its traditional public service remit. The article suggests that the BBC’s policies on new technology have contributed to a pervasive “common sense” in UK political debate that new technologies cannot be utilized for public service goals. The article takes issue with this “common sense” by demonstrating how generally accepted arguments for the continued validity of public service broadcasting apply equally to public service use of new technology. Finally, the article argues that an expanded notion of public service broadcasting cannot be divorced from a more general challenge to cur...
期刊介绍:
Javnost - The Public, an interdisciplinary peer-reviewed social and cultural science journal published by the European Institute for Communication and Culture in association with the Faculty of Social Sciences, University of Ljubljana, addresses problems of the public sphere on international and interdisciplinary levels. It encourages the development of theory and research, and helps understand differences between cultures. Contributors confront problems of the public, public communication, public opinion, public discourse, publicness, publicity, and public life from a variety of disciplinary and theoretical perspectives.