Public Service Broadcasting and New Media Technology: What the BBC has Done and What it Should Have Done

IF 1.7 3区 文学 Q2 COMMUNICATION
P. Goodwin
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引用次数: 8

Abstract

AbstractThis article analyses the response of one of the world’s leading public service broadcasters to new media technologies ─ satellite, cable, digital broadcasting and interactive information technologies. It shows how and why the BBC has largely abandoned any serious attempt to exploit these for public purposes. It argues that the BBC’s attempts to exploit them for commercial purposes are both ineffective and threaten even its traditional public service remit. The article suggests that the BBC’s policies on new technology have contributed to a pervasive “common sense” in UK political debate that new technologies cannot be utilized for public service goals. The article takes issue with this “common sense” by demonstrating how generally accepted arguments for the continued validity of public service broadcasting apply equally to public service use of new technology. Finally, the article argues that an expanded notion of public service broadcasting cannot be divorced from a more general challenge to cur...
公共广播服务与新媒体技术:BBC做了什么和应该做什么
摘要本文分析了一家世界领先的公共服务广播公司对卫星、有线、数字广播和交互式信息技术等新媒体技术的反应。它显示了BBC是如何以及为什么在很大程度上放弃了利用这些资源来达到公共目的的任何严肃尝试。它认为BBC试图利用它们来达到商业目的是无效的,甚至威胁到其传统的公共服务职责。这篇文章表明,BBC在新技术方面的政策促成了英国政治辩论中普遍存在的“常识”,即新技术不能用于公共服务目标。这篇文章对这种“常识”提出了质疑,论证了公共服务广播的持续有效性如何被普遍接受,同样适用于公共服务对新技术的使用。最后,文章认为,公共服务广播的扩展概念不能与更普遍的挑战割裂开来。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Javnost-The Public
Javnost-The Public COMMUNICATION-
CiteScore
2.50
自引率
0.00%
发文量
13
期刊介绍: Javnost - The Public, an interdisciplinary peer-reviewed social and cultural science journal published by the European Institute for Communication and Culture in association with the Faculty of Social Sciences, University of Ljubljana, addresses problems of the public sphere on international and interdisciplinary levels. It encourages the development of theory and research, and helps understand differences between cultures. Contributors confront problems of the public, public communication, public opinion, public discourse, publicness, publicity, and public life from a variety of disciplinary and theoretical perspectives.
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